Despite tons of tools, data and value propositions
Something is broken in B2B go-to-market.
And with Doric, I'll try to fix that one step-a-time
Few things to consider before reading
I'm 24 yo, broke, technical, business nerd who've stumbled upon this idea from Jack Altman's podcast where Christina Cacioppo (founder of Vanta) talks about how go-to-market tools are a mess.
I'm by no means an expert, I'll usually be wrong for the most part and if you're looking for a more mature product, you should use Zapier and build another Rube Goldberg machine.
So what's broken
Wait times, leads falling through cracks, unfollowed ones, and the processes between when a lead inquires and the execution of a succesful demo.
What needs to be done
100's of data brokers for enrichment, scheduling tools, HubSpot and Salesforce running in parallel. Complexity needs to be reduced while AI agents are learning & playing the field. So your AE's will be ready for a great demo.