Use job posts as your best outbound signal

Most outbound starts with a list of companies that could buy. Job posts tell you which ones are about to. A company hiring three SDRs is about to buy sales tools. A company hiring its first data engineer is about to buy data infrastructure.

Why it works

• It's public, fresh, and specific: the post says what the team is building and which tools they use.
• It's timely: budget for the role already exists.
• It gives you a natural opening line that isn't about you.

The playbook

1. Pick the roles that signal need. Write down three to five job titles that, when hired, mean a company needs what you sell.
2. Watch the job boards directly. Most companies post through hiring systems like Greenhouse, Lever, or Ashby, which have public listings you can check daily. That's fresher and cleaner than scraping job sites.
3. Filter hard. Match on titles, not keywords in descriptions, or you'll drown in noise.
4. Find the right person. Usually the hiring manager, not the recruiter. The post often names the team they'll report to.
5. Write from the post. Reference what they're hiring for and the problem it suggests. One short paragraph is enough.
6. Close the loop. When the post disappears, the role is filled: a good moment for a second, different message.

What to watch out for

Companies that are always hiring, roles reposted for months, and agencies posting on behalf of clients. Track how long each post has been open, and discount the ones that never close.